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Mars launches new production lines in 6th of October City

Businessmen Team news 12 October 2025 09:09 PM
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Mars launches new production lines in 6th of October City

Lieutenant General Kamel Al Wazir, Deputy Prime Minister for Industrial Development and Minister of Industry and Transport, attended the inauguration of the new production lines at the Mars Wrigley factory in 6th of October City. Hassan El Khatib, Minister of Investment and Foreign Trade, witnessed the ceremony, which was also attended by Adel El Naggar, Governor of Giza, and Frank Mars, Board Member of Mars Incorporated and a fourth-generation member of the company’s founding family.

El Khatib stated that Mars has expanded its operations in Egypt with investments exceeding USD 280 million during the period from 2023 to 2025. The factory in Egypt has become one of the company’s five largest worldwide. This reflects growing confidence in the Egyptian economy and the government’s ability to provide a stable and attractive investment environment. The expansion also demonstrates Egypt’s strong infrastructure and supportive services that enable industrial growth despite global economic challenges.

He confirmed that this investment represents a model of integration between investment, production, and export. This approach aligns with the Egyptian government’s new economic vision to deepen local industry, increase added value, and enhance the competitiveness of Egyptian products in international markets.

El Khatib explained that the operation of the new production lines will raise the factory’s exports to more than 90 percent of total output. The products will reach over 50 markets across Europe, Asia, and the Middle East. This development strengthens Mars’ position among Egypt’s leading food exporters and reinforces Egypt’s role as a regional hub for manufacturing and trade. Egypt continues to benefit from its strategic geographic location and extensive network of trade agreements with various countries worldwide.

He added that the Ministry of Investment and Foreign Trade, in cooperation with the Ministry of Industry and the General Authority for Investment, supported the company in implementing its new project. The ministry facilitated all necessary procedures and approvals and ensured the company benefited from the incentives provided under the Investment Law. This cooperation was carried out with full coordination among relevant authorities to guarantee timely completion and accurate execution.

He pointed out that this project comes as part of major expansions by American companies operating in Egypt during the current year. The trend reflects the strength of the economic partnership between Egypt and the United States and the continued confidence of the American business community in Egypt’s growth potential.

El Khatib noted that the Egyptian government, under the directives of President Abdel Fattah El-Sisi, is committed to building a long-term investment environment based on clarity and stability. The government continues efforts to reduce non-tax financial burdens on investors and to regulate fees and charges to ensure fairness and sustainability. The country is moving forward with digital transformation by connecting all investment-related entities through unified platforms. This approach aims to facilitate services, reduce processing time, and enhance transparency and efficiency.

He praised the social role of Mars in Egypt. The company contributes to community development through training and employment programs for youth and support for social and development initiatives. These efforts reflect Mars’ genuine commitment to contributing to sustainable development in Egyptian society.

The Minister concluded that the achievement sends a clear message of Egypt’s commitment to supporting every serious investment that contributes to strengthening local industry, increasing exports, and creating new job opportunities for young people. Mars’ investments represent a successful model of cooperation between global capital and Egyptian expertise, combining international experience with strong local implementation capabilities.