The campaign is intended to solidify Urbanlanes' presence in the Egyptian market and increase its investments, aligning with the government's push to promote real estate exports.
Montasser El-Nabrawy, chairman of Egyptian Outdoor, said
the partnership with a leading regional company reflects confidence in his
firm's services and its widespread presence in key locations. He added that the
collaboration will create marketing opportunities that support the growth of
Egypt's real estate sector.
Fady Emile Abdallah, CEO of Urbanlanes, stated the airport
advertising is part of the company’s expansion plan to attract new clients both
domestically and internationally, which supports the state's goals for
increasing real estate exports.
The partnership underscores the growing role of outdoor
advertising as a tool for supporting investments and attracting capital. It
also serves to promote Egyptian real estate opportunities on a regional and
international scale, in line with government efforts to enhance real estate
exports and boost the competitiveness of the Egyptian market.
Egyptian Outdoor holds an exclusive contract for all advertising spaces inside and outside Cairo International Airport.