The campaign aligns with Egyptian Outdoor's leading role in supporting major national events and promoting key national projects. It aims to highlight the global event in a manner befitting Egypt’s civilizational standing and emphasizes the role of modern media in conveying an honorable image of Egypt's deep identity to visitors from around the world.
The integrated campaign featured comprehensive promotional
displays both inside and outside Cairo International Airport. These included
attractive visuals showcasing the GEM’s stunning architectural design,
exclusive footage of the artifacts it houses, and distinctive designs of
ancient Egyptian kings and their immortal treasures.
A visual procession of artifacts was displayed across all
internal and external airport screens, allowing arriving and departing visitors
to experience the atmosphere of the opening from the moment they land until
they leave, in an unprecedented promotional experience within one of the Middle
East’s largest airports.
The campaign also involved preparing Hall 4, dedicated to
private jets and VIPs, where the company implemented sophisticated visual
decorations and celebratory displays featuring images of the royal and
archaeological treasures within the museum. Promotional banners with the
official visual identity of the opening ceremony were also installed,
transforming the hall into an elegant artistic façade reflecting Egyptian pride
in its ancient heritage.
As part of the preparations, Egyptian Outdoor operated the
largest giant 5D screen at Cairo International Airport, located in front of
Terminal 2 (used for Arab and foreign flights). This screen, considered one of
the most advanced interactive advertising technologies in the Middle East, was
dedicated to broadcasting promotional material for the ceremony and
introductory clips about the GEM and its unique collection, ensuring it
captures the attention of visitors and departing travelers around the clock.
Egyptian Outdoor plans to broadcast the entire opening
ceremony live on the airport's screens, including the 5D display, transforming
the opening into a collective event watched simultaneously by thousands of
travelers, employees, and visitors, creating a shared moment of pride and
belonging.
The campaign received widespread positive feedback from
travelers and airport staff, who praised the professional level of the
advertising designs and the unified visual identity that embodied the spirit of
ancient Egyptian civilization in a contemporary style.
Numerous passengers asserted that the visual messages spread
throughout the airport successfully conveyed the excitement for the forthcoming
GEM opening and highlighted the value of this historic event awaited by the
world. They considered Egyptian Outdoor's work a qualitative leap in the
standard of national campaigns aimed at an international audience.
In this context, Montasser El-Nabarawy, Chairman of Egyptian
Outdoor, expressed his pride in the company's participation in this global
event. He affirmed that promoting the Grand Egyptian Museum is a national
responsibility the company prioritizes, in line with the Egyptian state's
vision to highlight Egypt's cultural and tourist standing globally.
He confirmed the company’s ongoing commitment to supporting media and promotional efforts for various major national projects by utilizing the latest outdoor and digital advertising technologies and presenting visual content that reflects the modern civilizational image of the Egyptian state.