In a statement, Dr. Ahmed Abdel Hakeem, a member of the company’s board of directors, said the firm’s entry into the Egyptian market reflects the confidence of regional investors in the strength of the Egyptian economy and its ability to absorb major investments. He noted this confidence is underpinned by the remarkable expansion and growth in the real estate sector, supported by modern, efficient infrastructure provided by the state.
He added that the company views the Egyptian market as one
of the most attractive and stable real estate markets in the region, aligning
with the state's ambitious urban development vision and mega-projects under
Egypt's Vision 2030. Lazura’s launch will begin in New Cairo, aiming to deliver
smart and sustainable projects that meet customer needs and align with the
state's direction towards modern green cities.
The company aims to provide sustainable real estate products
that contribute to raising the quality of life within the new cities, in line
with the state's strategy to build smart and integrated communities.
Lazura affirmed that Egypt has one of the strongest real estate markets in the Middle East, expressing its belief that now is the optimal time to invest and participate in the urban renaissance that is reshaping the future of Egyptian cities.