The launch, celebrated under the banner "AI Home: The Future is Now," is part of Samsung's ambitious strategy to promote smart living by integrating AI into consumer products and transforming traditional appliances into a connected, more efficient ecosystem.
"We at Samsung Electronics Egypt believe that the
Egyptian market has enormous potential and a genuine passion for development,
which is why we place it at the heart of our strategy," said Byungmoo
(Theo) Shin, President and CEO of Samsung Electronics Egypt. "Through our
ambitious vision and continuous investments, we aim to lead the market and
deliver technology that makes a real difference in users' lives. Our commitment
is to provide the Egyptian consumer with the same distinguished experience we
offer globally, through an integrated system of smart innovations designed
specifically to meet their daily needs."
Sherif Shehata, Head of TV and Home Appliances at Samsung
Electronics Egypt, stated, "The launch of these new smart appliances comes
within our strategic vision to lead the digital transformation in the Egyptian
market. At Samsung, we are keen to utilize the latest technology to meet our
customers' aspirations and provide sustainable solutions that make a real
difference in their daily lives. This step reflects our continuous commitment
to innovation and strengthening Samsung's position as a leading innovator in
the technology industry, both locally and globally."
Shehata added, "This year, we were keen to present a
distinguished collection of home innovations powered by AI technologies, which
we believe represent a qualitative leap in the concept of home comfort. This
collection included the launch of Samsung's 2025 TV series, comprising Neo QLED
8K, Neo QLED, OLED, and QLED, reflecting our continuous leadership in the smart
home appliance market. We also introduced our latest home appliances, including
the smart 'Side by Side' refrigerator, which offers a flexible and
energy-efficient storage experience, along with 'Bespoke AI Laundry Combo'
washers and dryers."
The event was attended by a selection of Samsung Electronics Egypt's leadership, accredited partners, media representatives, and social media influencers.