It will take place at the Armed Forces Equestrian Club, Kayan City in the New Administrative Capital), from May 5th to 8th. With 20 countries competing, the promotional campaign will be prominently displayed on screens across Cairo International Airport and other strategic locations in Greater Cairo.
It aims to bolster sports tourism and showcase its
burgeoning sports infrastructure and ability to host significant international
events.
The announcement followed a coordination meeting between
Mohamed Yehia Lotfy, Chairman of United Sport Company, Seif El-Waziry, Vice
Chairman of United Sport Company, which holds the championship's marketing
rights, and Montaser El-Nabrawy Chairman of Egyptian Outdoor Company.
Discussions focused on promoting the 25th Championship on advertising screens
at Cairo International Airport – a major African hub with over 2 million
monthly passengers – to maximize its reach and enhance Egypt's sporting image.
The promotion will also extend to Egyptian Outdoor's billboards across Greater
Cairo.
Egyptian Outdoor showcased diverse promotional materials for
display throughout Cairo International Airport, from the entrance to arrival
and departure halls, including 3D screens. The campaign also features on
billboards in numerous Greater Cairo streets, highlighting championship
details, participating teams, and dates, aligning with efforts to present the
event impressively.
Leveraging a professional team with extensive advertising
expertise and cutting-edge technologies, Egyptian Outdoor has a proven track
record of delivering effective outdoor advertising campaigns for numerous major
companies across various sectors, consistently achieving client objectives.
Egyptian Outdoor for Advertising and Publicity is a specialized advertising company offering strategic campaigns to help brands achieve optimal results. It holds an exclusive contract for all advertising spaces inside and outside Cairo International Airport (CIA). The company is committed to delivering effective, high-quality campaigns for all brands and continuously strives to implement modern strategic methods.