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Industry Minister, Nissan discuss market expansion

Businessmen Team news 16 February 2026 10:11 AM
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Industry Minister, Nissan discuss market expansion

Industry Minister Engineer Khaled Hashem met with Nissan executives on Sunday to discuss the automotive giant's plans to expand local production and increase exports across Africa.

The meeting with Engineer Mohamed Abdel Samad, Managing Director of Nissan Africa, focused on turning Egypt into a regional manufacturing hub. Also in attendance were Dr. Jihan Saleh, economic advisor to the prime minister, and senior ministry officials specializing in industrial research and automotive development.

Nissan outlined its strategy to scale up production and launch a labor training program in coordination with the Productivity and Vocational Training Department (PVTD).

The company aims to become the top car exporter to Africa, having already shipped 25,000 vehicles to the continent over the past three years. Nissan has increased its passenger car production to 30,000 units in the current fiscal year, securing a leading position in the Egyptian market.

"The Egyptian state attaches great importance to the automotive industry," Minister Hashem said, citing the country's competitive advantages and its strategic location linking African, Arab, and European markets through various free trade agreements.

The Minister emphasized the government’s commitment to localizing the automotive and feeder industries to reduce imports and attract global manufacturers. He noted a recent growth in the number of local component factories and stressed the need for further investment to increase the percentage of Egyptian-made parts in vehicle assembly.

Engineer Abdel Samad invited the Minister to visit Nissan’s factory soon to inaugurate a new production line. The facility is expected to produce an additional 10,000 cars in its first year of operation, with a local component rate exceeding 50 percent.