MSMEDA CEO Bassel Rahmy stated that the agency is committed to empowering industrial projects by providing marketing services and growth opportunities. He noted that such initiatives are vital for creating decent and sustainable jobs for Egyptian youth and graduates while driving overall economic development.
The exhibition, organized in partnership with private sector
firm Torky Expo, focuses on the contract manufacturing model. Rahmy highlighted
that this sector allows brands to bypass direct production costs and lower
import expenses, a strategy increasingly used to bolster local industry.
"We invite entrepreneurs and those looking to start new
ventures to explore market needs," Rahmy said. "Private labeling has
become a key sector for reducing costs and supporting the domestic industrial
base."
The three-day event, held at the Direct 5 complex in New
Cairo from Feb. 12 to 14, will feature workshops and seminars through sessions
led by over 30 international and Egyptian entrepreneurship experts, direct
links between manufacturers and local brands to secure high-quality supply
chains, and MSMEDA pavilion offering financial and non-financial services to
both visitors and participants.
Suhail Torky, Chairman of Torky Expo, praised the
collaboration with MSMEDA, calling the exhibition a new experience for the
Egyptian market. He emphasized the private sector's role in supporting state
efforts to expand exports by ensuring local products meet international quality
standards.
The event will showcase a wide range of sectors, including food processing, cosmetics, detergents, chemicals, household products, and textiles, entrepreneurs,