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Rahmy: MSMEDA boosts SMEs growth at Private Label Egypt

Businessmen Team news 13 February 2026 12:21 PM
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Rahmy: MSMEDA boosts SMEs growth at Private Label Egypt

Basil Rahmy, CEO of the Micro, Small, and Medium Enterprises Development Agency (MSMEDA), inspected the Private Label Egypt B2B Manufacturing Exhibition, accompanied by Suhail Torky, Chairman of Torky Expo Export Company, the exhibition organizer, along with senior officials from MSMEDA and the company. MSMEDA is participating in the exhibition to strengthen cooperation with the private sector by supporting small and medium enterprises (SMEs) in industrial and production projects, linking them with major brands in both local and regional markets.

Rahmy held an open dialogue with the participating SME project owners, urging them to maximize their participation by showcasing their best products and services to leading companies and brands. He encouraged them to enhance their negotiation skills to secure contract manufacturing agreements that would help expand and develop their projects.

He emphasized the current importance of contract manufacturing and business networking for boosting supply chains and supporting the national economy. Rahmy noted that major companies increasingly rely on such partnerships to reduce costs, strengthen production chains, and source production inputs and operational materials locally.

Rahmy added that MSMEDA has a dedicated pavilion at the exhibition, offering both financial and non-financial services to project owners and visitors alike. The pavilion aims to help them overcome challenges in the labor market, expand their businesses, and enhance their capacity to generate more job opportunities.

For his part, Torky praised MSMEDA’s commitment to fostering private sector cooperation through marketing exhibitions that link small businesses with major brands. He highlighted the role of these initiatives in strengthening supply chains and reducing foreign currency costs, confirming collaboration to make contract manufacturing exhibitions a leading marketing experience in the Egyptian market under MSMEDA’s sponsorship.

The exhibition runs until February 14 at the District 5 Centers complex in New Cairo, featuring numerous SMEs in industrial and production sectors alongside a wide range of major Egyptian brands specializing in multiple industrial and production fields.