Makadi Heights had previously announced the addition of a new 1.021 million square meter plot adjacent to the existing development, bringing the total area of the city to approximately 4.75 million square meters.
This new land represents a strategic extension of the city’s
master plan, featuring a private beachfront that provides Makadi Heights
residents with direct and easy access to the Red Sea, as well as dedicated
spaces for relaxation and various beach activities. The expansion enhances the
integrated living experience and adds real value to life within the city. The
master plan for the new area includes residential units, hotel apartments, and
additional hotel and commercial components.
The Siyal project covers a total area of 82,500 square
meters, with a total built-up area of 9,240 square meters. It comprises 78
diverse residential units ranging from three to five bedrooms, with sizes from
136 to 250 square meters. This phase includes a premium collection of fully
finished villas, designed to meet various lifestyles and family needs,
featuring modern architectural designs that provide maximum privacy and
comfort.
The contract aligns with Orascom Development’s strategy to
strengthen its marketing presence in high-traffic locations. Cairo
International Airport serves as a strategic gateway for promoting real estate
and tourism projects, being one of the region’s most important international
transit hubs and a daily meeting point for travelers, business leaders, investors,
and tourists.
In this context, Egyptian Outdoor continues to consolidate
its position as a preferred marketing partner for leading companies and brands
across various sectors. Outdoor advertising campaigns increasingly rely on its
screens, strategically located in the most prominent and high-visibility
locations across Egypt. This approach reflects the company’s advanced
technological infrastructure, modern digital screen network, and selection of
the best advertising sites, providing clients with exceptional reach and direct
access to their target audiences.
Montaser El Nabrawy, Chairman of Egyptian Outdoor, said the
contract reflects growing confidence from major investment entities in the
company’s marketing capabilities. He added that partnering with Orascom
Development Egypt, a leading integrated development company, represents a new
addition to Egyptian Outdoor’s portfolio of strategic partnerships with top
brands.
He noted that Egyptian Outdoor has, in recent years, become
the go-to marketing partner for numerous companies across sectors, thanks to
its state-of-the-art digital screens and prime advertising locations across the
Egyptian market. This has significantly enhanced campaign efficiency and
delivered unprecedented reach and impact, keeping pace with rapid
transformations in the outdoor advertising industry.
The role of Omar Abdel Rahman, Sales Manager at Egyptian
Outdoor, has been pivotal. Since assuming his position, he has successfully
secured new high-profile contracts with leading brands and institutions across
sectors. Leveraging his extensive professional experience and advanced
marketing vision aligned with global trends in outdoor advertising, Abdel
Rahman has built long-term strategic partnerships and developed a deep understanding
of client needs, strengthening the company’s market share and consolidating its
position as a key player in this vital sector.
Orascom Development Egypt is expected to gain substantial
benefits from promoting the Siyal Makadi Heights project through Egyptian
Outdoor’s screens at Cairo International Airport. The platform allows access to
a wide audience of Egyptians and foreigners, given the airport’s annual
passenger traffic of over 31 million. This extensive exposure provides the
project with strong visibility among a diverse international and local
audience, enhancing awareness and reinforcing its status as one of the Red Sea
coast’s leading integrated tourism projects, while supporting Orascom
Development’s plans to attract more clients and investments.