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Egyptian Outdoor to launch Coca-Cola World Cup campaign at Cairo Airport

Businessmen Team news 17 December 2025 06:00 PM
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Egyptian Outdoor to launch Coca-Cola World Cup campaign at Cairo Airport

Egyptian Outdoor, a subsidiary of United Media Services (UMS), has secured a contract with Coca-Cola to run its 2026 FIFA World Cup advertising campaign at Cairo International Airport. The campaign promotes the arrival of the original World Cup Trophy in Cairo on January 4-5, under the slogan "The Original World Cup is Coming to You."

As the exclusive advertising rights holder for Cairo International Airport, Egyptian Outdoor will deploy the campaign across its digital network. This includes the D5 screen, currently the largest of its kind in the Middle East. The partnership leverages the high foot traffic of Cairo International Airport, a primary regional hub, to reach millions of international and domestic passengers.  

"We value the trust a global brand like Coca-Cola has placed in us," said Montasser Al-Nabrawy, Chairman of Egyptian Outdoor. "We are committed to delivering innovative advertising solutions using the latest digital technology to ensure maximum engagement."

Egyptian Outdoor continues to expand its footprint in the out-of-home advertising sector, leveraging an extensive network of digital screens across Cairo International Airport and Greater Cairo to manage large-scale promotional campaigns for international brands.