The company will implement a large-scale advertising
campaign across all its screens at Cairo International Airport. The campaign
includes the first D5 screen in Egypt. The company aims to attract the
attention of participants and visitors and introduce them to the latest
technologies and equipment on display. The effort reflects the development of
Egypt’s defence sector and reinforces the country’s position as a leading host
of major international exhibitions.
Montaser Al Nabarawy, Chairman of Egyptian Outdoor, affirmed
the company’s active role in promoting major events and exhibitions nationwide.
He said that this reflects a continued commitment to supporting national events
and enhancing Egypt’s international standing by positioning the country among the
leading organisers of global exhibitions.
He stressed the importance of promoting EDEX 2025 to
strengthen Egypt’s position on the map of leading global defence exhibitions.
He explained that the company aims to present a distinguished and professional image
of the event and highlight the state’s ability to organise world-class
exhibitions. He added that the company provides integrated advertising services
that ensure effective communication with target audiences. He said that these
efforts contribute to the success of the exhibition and open new opportunities
to promote national and international initiatives in the defence industries
sector.
The statement added that this cooperation comes as part of
the company’s efforts to strengthen partnerships with state institutions,
support major national events, and enhance the efficiency of Egypt’s exhibition
industry. It noted that these efforts reinforce the country’s position as a
host of major global events in defence and advanced technologies.