The project is a new platform for empowering rural women through training in sewing and handicrafts, as part of the efforts of the presidential "Decent Life" initiative to empower and qualify women for the labor market.
Madbouly listened to an explanation from Dr. Jacqueline Azer, Governor of Beheira, who emphasized that the workshop aims to train and qualify women and girls in productive crafts and manual skills that enable them to enter the labor market and achieve economic independence. The most important skill is sewing. Training includes integrated stages, starting with pattern design and fabric cutting, followed by execution and packaging, and concluding with marketing and sales mechanisms.
Azer added that the "Bahrawiya Workshop" is a promising model that embodies the commitment of Beheira Governorate and the National Council for Women to transform villages into centers of of community development, in line with the Egyptian state's vision of achieving comprehensive development and empowering women economically and socially at all levels.
Engineer Zakia Rashad, the rapporteur of the National Council for Women's branch in Beheira, confirmed that the project is not limited to sewing alone, but extends to include workshops specializing in a number of handicrafts, including copper works, painting on fabric and pottery, in addition to the art of "Nigrum" (making hand-made models).
The Prime Minister held a friendly discussion with a number of trainees at the workshop, during which they explained the detailing stages and the workshop's capacity, which accommodates 15 trainees per workshop. During this discussion, the trainees emphasized that the workshop will provide them with excellent job opportunities in the future, contributing to improving their income levels and, consequently, their living standards and social conditions.
He also inquired about the marketing mechanisms for the workshop's products, directing them to be displayed in various locations across the country to facilitate access to these products and promote them widely. He also emphasized the importance of electronic marketing for these distinguished products.