The partnership involves seamlessly integrating WaffarX's cashback technology into DGTERA's smart systems for restaurants and retail stores. This will provide consumers with an instant and rewarding experience at the point of purchase.
This move is designed to empower the F&B sector by enhancing
customer retention, increasing average transaction value, and boosting
operational performance. The partnership also supports the regional growth
strategies of both parties by leveraging their combined strengths in fintech
and digital retail infrastructure.
DGTERA, a prominent provider of smart solutions in Saudi
Arabia, boasts an impressive reach, serving over 1,400 merchants and managing
more than 6,000 active points of sale across the Kingdom. This established
presence will be leveraged to expand the use of digital cashback tools and
enhance the impact of fintech solutions within the F&B ecosystem.
Mahmoud Montasser, Co-founder and Chief Operating Officer at
WaffarX, stated: "Our partnership with DGTERA is a pivotal step in
WaffarX's expansion strategy. It reinforces our commitment to redefining
consumer value by integrating cashback solutions into the F&B sector,
making the customer experience smarter and more interactive to foster loyalty
and support sustainable growth."
Mahmoud Medhat, Head of Partnerships at WaffarX, added:
"This partnership exemplifies WaffarX's expansion through strategic
alliances. By integrating our cashback capabilities into trusted F&B
operating systems, we deliver added value to consumers and create new revenue
and loyalty opportunities for our partners in key markets like Egypt and Saudi
Arabia."
Muhannad Al Khatib, General Manager of DGTERA, commented:
"At DGTERA, we empower the F&B sector with smart, integrated solutions
that accelerate scalable growth. Our collaboration with WaffarX enhances
customer experiences through effective tools that boost engagement, build
loyalty, and maximize revenue."
This partnership marks the beginning of a new era in the F&B sector's digital transformation. It solidifies the integration of operational efficiency and customer loyalty into a single, unified operating model. WaffarX and DGTERA, through this alliance, are dedicated to creating scalable digital ecosystems that empower both merchants and consumers, thereby fueling the region's digital economy.