The award was granted in recognition of the pavilion’s high-quality design, distinctive visual impact, and its reflection of the richness and diversity of Egypt’s tourism attractions and products.
Sherif Fathy, Minister of Tourism and Antiquities, received
the award and expressed his appreciation for this achievement. He described the
award as an international recognition of the excellence of the Egyptian
pavilion. He stressed that it continues a series of awards won by Egyptian
pavilions at various international tourism exhibitions held in 2025. He said
this reflects the state’s clear vision of presenting Egypt as an integrated
tourism destination that highlights the richness and diversity of its tourism
attractions and products. He also praised the outstanding efforts of the team
at the Egyptian Tourism Promotion Authority in ensuring the success of Egypt’s
participation in international exhibitions through pavilion designs that
reflect the grandeur of ancient Egyptian civilization and showcase the
country’s tourism diversity, contributing to strengthening Egypt’s global
tourism standing.
The Egyptian pavilion at the EMITT International Tourism
Fair this year covered an area of 200 square meters and featured a unique
Pharaonic-inspired design reflecting the depth of Egyptian civilization. It
included a dedicated meeting room for high-level visitors, a hospitality area offering
refreshments and light snacks, and several digital screens displaying
promotional films about Egypt’s tourism destinations and products, particularly
the Grand Egyptian Museum, one of the latest and most prominent attractions
receiving wide international attention. A specialized henna artist was also
present throughout the exhibition to add a distinctive cultural and heritage
touch to the pavilion.
The pavilion hosted 18 exhibitors representing nine tourism
companies, six hotel establishments, EgyptAir, Air Cairo, and an aviation
services company, reflecting the integration and diversity of Egypt’s tourism
product.