The company, which focuses on providing digital solutions to underserved markets, currently serves 40,000 customers and partners with 650 restaurants and stores. It aims to reach 3,000 partners as it nears a 50-million-pound sales milestone.
Founded in the northern Upper Egyptian governorates of
Fayoum and Beni Suef, the startup plans to expand across all of Upper Egypt
before a phased national rollout. The company aims for comprehensive nationwide
coverage within five years.
"Our start in Upper Egypt reflects our commitment to
bridging the digital gap and providing modern technology to markets often
overlooked by major digital solutions," said Dr. Moustafa Thabet, founder
of Tawseelaty.
Thabet noted that the platform is built on a model of direct
partnership with small and medium-sized enterprises (SMEs). "We have built
a customer base of over 40,000 users in just one year. Our goal is not just
digital expansion, but creating a sustainable economic and social impact
through job creation," he added.
The startup plans to upgrade its technical infrastructure and user experience in the coming months to accommodate the projected growth in its partner network and geographic reach.