EgyptAir’s participation as a prestigious strategic partner
adds significant value to Al-Futtaim’s growing regional network, opening wide
opportunities for clients of both parties across EgyptAir’s network of over 80
global destinations.
The partnership combines two leading ecosystems to
strengthen regional connectivity and provide added value in travel, shopping
and lifestyle, positively impacting the customer experience with integrated and
innovative benefits.
Members of EgyptAir’s frequent flyer program, EGYPTAIR Plus,
across all five tiers, will gain exclusive additional benefits through the Blue
app, enhancing membership value and providing a more seamless travel
experience.
The collaboration will launch with a one-day on-ground event
at Cairo Festival City Mall, featuring exclusive discounts on EgyptAir flights,
special travel offers, mileage rewards and valuable prizes for both Blue and
existing and new EGYPTAIR Plus members.
The public event highlights both brands at one of
Al-Futtaim’s flagship locations, reflecting their shared commitment to
customer-centric experiences.
The initiative also reflects Al-Futtaim Group and Blue’s
growing commitment to the Egyptian market, a strategic hub for expansion,
innovation and enhanced customer engagement. With Al-Futtaim’s strong presence
at Cairo Festival City and expanding collaborations with local brands and
organizations, Blue continues to solidify its position within Egypt’s vibrant
lifestyle ecosystem.
Dany Karam, Chief Marketing and Partnerships Officer at
Blue by Al-Futtaim, said: “This partnership embodies the vision of delivering
integrated travel experiences, adding an important new dimension to the growing
portfolio of travel benefits. It also strengthens lifestyle offerings and reflects
the commitment to accompany customers throughout their journey.”
He added: “EgyptAir’s strong regional and international
presence makes it an ideal partner for the expansion of the Blue by Al-Futtaim
program. Integrating the two ecosystems opens new opportunities for
convenience, connectivity and rewards for Blue members both within the region
and beyond.”
Amr Adawy, Chief Commercial Officer at EgyptAir, said:
“EgyptAir focuses on building a network of global partnerships that directly
benefit passengers. This partnership with Blue by Al-Futtaim marks not just the
beginning of a formal collaboration but the launch of a shared vision centered
on expansion, innovation and customer service excellence. The integration of
EgyptAir’s global network, covering over 80 destinations, with Al-Futtaim
Group’s leadership in retail and real estate ensures seamless and integrated
journeys for customers worldwide.”
Harshdeep Jolly, Executive Director of Information
Technology (IT) and AI Strategy at Al-Futtaim Group, added: “Linking Blue with
EgyptAir establishes an interconnected ecosystem that keeps pace with travelers
wherever they are whether on the move, in stores or via the app. This
partnership reflects the commitment to building AI powered smart journeys that
seamlessly connect lifestyle and travel, providing smarter experiences and
deeper value in every interaction.”
Travel corridors between Egypt, the Gulf and Asia are among
the busiest in the region. The collaboration opens the door for future joint
initiatives, ranging from integrated travel experiences to exclusive lifestyle
offers and enhanced experiences in shopping, tourism and hospitality.