At the start of the meeting, El Sherbiny emphasized that the
discussion comes as part of efforts to regulate advertisements and signage on
public roads and major thoroughfares in new cities. He highlighted the
importance of enforcing the regulations governing these advertisements,
ensuring they preserve the urban layout and comply with standards that enhance
their visual appeal.
The Minister also stressed the importance of organizing and
developing advertising along public roads and thoroughfares while ensuring
compliance with aesthetic and environmental standards. He noted that developing
the advertising system is not limited to visual considerations but also aims to
maximize the state’s economic returns from utilizing these spaces, reduce
visual pollution, and align advertisements with surrounding land uses and
international standards.
The meeting addressed the current status of roadside
advertising under the protocol signed between the Ministry of Housing,
represented by the New Urban Communities Authority, and the National
Construction Company. It also reviewed the company’s cooperation and efforts in
regulating road signage in several new cities.
Additionally, the discussions covered several proposals
aimed at maximizing returns and benefits from roadside advertising. The meeting
included the presentation of a roadside advertising guide, along with design
concepts, billboard dimensions, and spacing standards between advertising
panels on roads in the new