Yehia Salama, Chairman of A2Z, said the exhibition
represents a direct response to clear shifts in demand across the Gulf market.
He explained that clients are no longer seeking only residential units. He
added that investors are increasingly looking for integrated real estate
products that combine stability with investment returns, which the Egyptian
market currently offers through its diverse fundamentals.
Salama noted that Al Khobar was selected based on a precise
reading of market dynamics. He said the Eastern Province includes segments with
high purchasing power. He added that the area also hosts a large Egyptian
community, creating an ideal environment for the success of specialized real
estate exhibitions focused on exporting Egyptian property to external markets.
He stated that the Builders of Egypt Real Estate Exhibition
focuses on presenting carefully selected projects from leading Egyptian
developers. He explained that the offerings include ready to sell units and
projects scheduled for delivery within short timeframes. He added that flexible
payment plans will be introduced to align with the needs of clients in Saudi
Arabia.
Salama confirmed that the strong results achieved by
previous editions of the Builders of Egypt Real Estate Exhibition have prompted
many real estate developers to compete for participation in the Al Khobar
edition. He said the exhibition will feature a diversified portfolio of
residential, hotel, commercial, and administrative projects. He added that this
reflects confidence in the strength of the event and its ability to deliver
tangible outcomes.
He revealed that, in a first of its kind step, the company
is preparing to launch the largest advertising and marketing campaign for an
Egyptian real estate exhibition held outside Egypt. He explained that the
upcoming Al Khobar edition will rely on an integrated promotional plan that
includes traditional media, digital platforms, and social media. He added that
the strategy aims to reach the widest possible segment of target clients and
present a new professional model for regional marketing of Egyptian real estate
exhibitions.
Salama concluded by affirming that the coming period will
witness broader expansion of Egyptian real estate exhibitions across Gulf
markets. He expected 2026 to mark the start of a new phase of partnerships and
high quality deals that enhance the competitiveness of Egypt as a regional real
estate destination.