The ceremony was attended by Engineer Adel El-Naggar,
Governor of Giza; Abdel Fattah El-Gebaly, Chairman of EMPC; Major General Walid
Abu El-Magd, Deputy Minister of Supply; Ayman Ismail, Chairman of the Holding
Company for Food Industries; Dr. Alaa Nagi, Managing Director and CEO of the
Holding Company for Food Industries; Ahmed Kamal, Assistant Minister and
Official Spokesperson; and Sarah El-Azzazi, Head of the Central Administration
for the Minister’s Office.
The new branch covers approximately 300 square meters. It is
part of the Ministry’s plan to modernize its consumer outlets and provide
citizens with a comprehensive shopping experience focused on quality, product
variety, and ease of service.
Dr. Farouk said the opening is part of the nationwide
rollout of the “Carry On” model. This follows the main branch at Girls’ College
in Cairo and the branches in El Amiriya and Sayeda Zeinab, which specialize in
meat and fish. He noted that the move reflects the rapid implementation of the
project and the Ministry’s commitment to expanding modernized outlets to meet
citizens’ needs across governorates.
The Minister explained that the “Carry On” project goes
beyond upgrading outlet appearances. It also enhances digital infrastructure
through partnerships with leading telecom and technology companies. The
improvements enable electronic payments, digital transformation, and customer
loyalty systems. They aim to provide a more convenient and efficient shopping
experience and support the state’s financial inclusion efforts.
Farouk highlighted that “Carry On” outlets offer all types
of food and consumer goods, including meat, poultry, fish, vegetables, fruits,
and cleaning products. A large portion of these products is supplied by 22
subsidiaries of the Holding Company for Food Industries. This ensures
high-quality goods at competitive prices while maintaining the social role of the
Ministry’s outlets.
The Minister stressed that the project represents an
advanced model for modern supply outlets. It aims to boost public confidence
and achieve a qualitative shift in the presentation of goods and service
delivery.
El-Naggar said the EMPC branch opening is part of the
state’s plan to expand modern consumer outlets. He noted that the expansion
provides essential goods of high quality at competitive prices and eases the
financial burden on Egyptian families.
He added that Giza Governorate fully supports the Ministry’s
efforts. The authorities are facilitating procedures and providing the
necessary support to expand modern supply outlets in densely populated areas.
Continuous monitoring will ensure adherence to product quality and announced
prices. El-Naggar emphasized that these projects contribute to food security
and market stability.