During an interview with Amr Adib on "Al Hekaya," Talaat revealed the project's remarkable lagoon system, designed to circulate 2 million cubic meters of seawater daily – a globally significant undertaking. This 150 billion Egyptian pound investment will ensure pristine lagoon water through a complete four-day turnover facilitated by pumps situated 5 kilometers offshore.
To attract top-tier global tourism, Talaat Moustafa Group is committed to implementing the highest international standards at SouthMED, according to Hisham Talaat Moustafa. He underscored the project's prime location, a mere 18 kilometers from El Alamein Airport and conveniently accessible to major international hubs: Istanbul (2 hours), Rome (3 hours), Madrid, London, and Riyadh (4 hours), and a quick 15-minute drive from the airport.