Wednesday 15 May
Madinaty Golf Club will host the first tournament of the promotional campaign organized by the global brand "Hechter Paris" next Friday. It marks the launch of the first golf apparel brand in Egypt after its successful presence in a number of countries around the world.
The tournament will feature some of the world's most famous
amateur and professional golfers. 80 local and international players from
across Europe, America, and Asia will compete in The Hechter Cup.
Head of Commercial Sector at Talaat Mustafa Group Clubs,
Youssef Kadry said, "We are delighted that Madinaty Golf Club is not only
a venue for major international and local tournaments but also as a launchpad
for leading brands entering the Egyptian market. This reflects the diversity of
high-caliber events Madinaty hosts and the keenness of global brands to be
associated with it."
Kadry added that “Madinaty Golf Club has been nominated for three global awards for the year 2024.”
Paul Antaki, representing Hechter Paris in Egypt, confirmed
the brand's exciting expansion plans within the Egyptian market, with the
launch of their new golf apparel line being a key part of the strategy. He
highlighted that "Hechter Paris" has 19 stores in Egypt, including
the Madinaty Open Air Mall branch. Madinaty Golf Club prestigious reputation as
a premier international golfing destination, made it the perfect choice for
launching the new apparel line, he explained.
Hechter Paris, a leading global fashion and lifestyle brand
since 1962, boasts a presence in over 65 countries.
With a rich heritage in sportswear, Hechter Paris has designed for prestigious teams like the French national football team at the 1998 World Cup, the French national tennis team for the Davis Cup, and most recently, the Renault Sport Formula 1 team.
Madinaty Golf Club has been recognized as the Best Golf
Course in Africa for 2023, topping over 900 courses across the continent. The
Club has also reigned supreme as Egypt's Best for three consecutive years
(2021-2023), according to the World Golf Awards, a global authority on golf
course evaluation."
Madinaty Golf Club is managed by Troon, a world-renowned
leader in golf course management and maintenance. The club has successfully
hosted numerous official local and international tournaments, like the Asian
Tour International Series Egypt, a major global event, and the MENA Tour, the
Middle East and North Africa Golf Tournament. These events significantly
contribute to attracting sports tourism to Egypt.
Madinaty Golf Club, a Talaat Mustafa Group club, features a world-class design by Robert Trent Jones Jr. Jones is one of the most renowned golf course architects globally, having designed over 270 courses in 40 countries. Spread over 420,000 square meters, Madinaty Golf Course boasts 18 holes and is the only course in Egypt equipped for FootGolf, a combination of football and golf, with an additional 9 holes dedicated to the sport.
