This move follows the rapid growth of inDrive's delivery services, which completed over 41 million deliveries globally in 2024, with more than 14 million in the second quarter of 2025 alone. This makes it one of the fastest-growing sectors in the company's portfolio. Building on this momentum, inDrive is expanding beyond mobility into multiple sectors, using delivery and grocery services as key drivers and effective cross-selling mechanisms within its ecosystem.
inDrive's strategy is built on a
confident growth trajectory despite global market challenges. The company has
so far executed over 6.5 billion transactions and has surpassed 360 million app
downloads worldwide. The company's capital-efficient model, low customer
acquisition costs, and high retention rates have already enabled it to achieve
profitability at the EBITDA level while continuing to record double-digit
growth in the first half of this year.
Tailored for Emerging Markets
What sets inDrive apart is that
it was designed specifically for emerging markets, where the growth model is
entirely different from that of traditional global players. These markets are
characterized by fast-changing consumer behaviors, high reliance on mobile
phones, and a growing demand for affordable and fair services. In this context,
groceries stand out as a service that meets daily needs, drives frequent
interaction, enhances loyalty, and opens the door for expansion into additional
services in mobility, delivery, financial services, and more.
At the core of this new launch is
inDrive.Groceries, which allows users to order over 5,000 products with
delivery in as little as 15 minutes. Initial trials have shown remarkable
results, with the service recording a Net Promoter Score (NPS) of 83% and an
average of five grocery orders per user per month. This clearly shows that
high-frequency grocery services can be a key driver for enhancing daily
engagement and increasing user loyalty across the entire platform.
The inDrive SuperApp features a
flexible, modular design, allowing it to adapt to the specific needs of each
market rather than adopting a one-size-fits-all model. While grocery services
are leading the launch in Kazakhstan, other markets are seeing growth driven by
different sectors. Recently, inDrive expanded its inDrive.Money service in
Brazil, giving drivers and couriers access to digital loans of up to 2,400
Brazilian reals. Similar services have already proven successful in markets
like Mexico, Colombia, and Peru. This flexible approach ensures the delivery of
services most relevant to local communities, whether they are digital loans,
food delivery, shipping, or light mobility solutions.
The initial results of the
inDrive SuperApp launch indicate the significant potential of this model. Data
from a sample of 16 major cities showed that users who use more than one
service generate a two- to four-fold higher Gross Merchandise Value (GMV) and
have a retention rate more than 15 percentage points higher compared to users
who only use a single service.
Over the next twelve months,
inDrive plans to launch its SuperApp in several key emerging economies,
including Kazakhstan, Mexico, Colombia, Peru, Pakistan, and Egypt, which is a
priority country for the company and one of the next countries where the
inDrive SuperApp will be launched. Other target markets include Brazil and
Morocco. Each new launch is based not only on the strength of the local
presence but also on the strong network effects of the inDrive platform. This
foundation allows the company to expand at a faster pace with lower acquisition
costs, creating a tangible impact in markets where traditional SuperApp models
have struggled to gain traction.
Unlike traditional SuperApps that
emerged before the age of AI, inDrive is integrating AI capabilities from the
start, while always adhering to its core principles of fairness and user
freedom of choice. Personalization technologies facilitate users' seamless
movement between services, while digital inclusion features allow people with
disabilities or limited literacy to access services. Furthermore, AI
recommendations are designed to be a guide, not a decision-maker, ensuring that
the direct negotiation mechanism between individuals remains at the heart of
the platform's pricing model.
Andres Smet, inDrive's CEO of
Business Growth, stated: "Grocery services are the high-frequency pillar
that brings users back to the platform daily, and the initial results show the
significant potential that exists when customers find more connection points.
What distinguishes our model is that we don't introduce all services everywhere
at once; instead, we offer what meets the needs of each city individually,
while adhering to our firm principles of fairness, transparency, and freedom of
choice. This is precisely what makes our SuperApp strategy scalable and
sustainable."
With eight active sectors already within its ecosystem, inDrive is laying the foundation for a SuperApp designed not for saturated global markets but for emerging economies where providing fair access to services can make a fundamental difference.