The opening was attended by several officials, including Cairo Governor Dr. Ibrahim Saber, Deputy Minister of Supply and Internal Trade Major General Walid Aboul-Magd, CEO of the Micro, Small and Medium Enterprises Development Agency Basel Rahmy, and Head of the Consumer Protection Agency Ibrahim El-Sigini.
During the inauguration, the Minister stated that this
year's exhibition will run from September 7 to September 22. It features 200
exhibitors across 155 pavilions covering an area of over 600 square meters. The
exhibition includes various sections for clothing, school supplies, leather
goods, bags, electronics, and even telecommunications and financial technology
companies. A dedicated section for food products is also available.
The exhibition will be open to the public daily from 11 a.m. to 10 p.m., starting on Monday.
This year's exhibition features wide participation from
various companies and producers, offering thousands of discounted items.
Participating companies are providing general discounts of at least 25% to 30%
on a wide range of products to help ease the financial burden on citizens as
the new school year begins.
Minister Farouk and his delegation toured several exhibition
pavilions, where he praised the quality of national products and the
exhibitors' commitment to local industrial development. He spoke with
exhibitors about product quality and the importance of displaying prices before
and after discounts.
During his visit, the minister stopped at the
400-square-meter pavilion of the Holding Company for Food Industries, which
features over 640 products from its subsidiaries. This pavilion offers
high-quality food and consumer goods with discounts of up to 20%. The
delegation also visited pavilions dedicated to people with disabilities, the
Egyptian Post Authority, and mobile companies.
Farouk emphasized that these exhibitions are a genuine
partnership between the government and the private sector, serving citizens in
line with President Abdel Fattah El-Sisi's directives. He stressed the
importance of continuing to host such events to provide high-quality school
supplies at reduced prices and ease the financial burden on Egyptian families.
Cairo Governor Dr. Ibrahim Saber stated that the "Ahlan
Madaris" exhibition showcases the integrated efforts between state
institutions and their partners to serve the public. The event provides Cairo
families with a wide variety of school supplies at competitive prices to suit
different budgets.
Saber added that the exhibition also supports national
companies and small business owners while ensuring the availability of goods
before the school year. He noted that the initiative promotes organized
shopping that adheres to consumer protection standards.
The Governor stressed that the primary goal is to provide
comfort and ease the financial burden on citizens. He confirmed that the
governorate will continue to expand and repeat such initiatives throughout the year
to maintain market stability and provide high-quality service for the people of
Cairo.
Basel Rahmy, CEO of the Micro, Small and Medium Enterprises
Development Agency (MSMEDA), stated that the agency is committed to
collaborating with government bodies to help citizens prepare for the new
school year. He highlighted the "Ahlan Madaris" exhibition in Nasr
City as a successful result of its partnership with the Ministry of Supply and
Internal Trade and the Cairo Chamber of Commerce.
Rahmy explained that the exhibition aligns with Prime
Minister Mostafa Madbouly's directives to provide citizens with products at
reduced prices while also offering marketing opportunities for young
entrepreneurs. He noted that 22 project owners supported by MSMEDA are
participating in the event, showcasing their school supplies, stationery,
leather goods, and bags.
Dr. Alaa Ezz, Secretary-General of the Federation of
Egyptian Chambers of Commerce, announced that "Ahlan Madaris"
exhibitions have been launched in most governorates. This initiative is a
collaborative effort between chambers of commerce, the Ministry of Supply, the
private sector, and civil society, following the Prime Minister's directives.
The goal of these exhibitions such as (Welcome Ramadan) is to ensure the
availability of goods at reasonable prices, especially at the start of the
school year.
Ayman El-Ashry, Chairman of the Cairo Chamber of Commerce,
highlighted the chamber's commitment to supporting citizens by offering
high-quality school and food products at discounted prices at the main
exhibition. He noted that seeing families happy while shopping motivates the
chamber to increase its community service efforts.
El-Ashry added that the chamber covers all preparation costs and provides free pavilions to exhibitors in exchange for significant discounts on their products. He confirmed the exhibition would open to the public immediately after its inauguration, allowing families to easily purchase what they need.