In press statements, Bishay said the goal of the initiative is to make people feel the effects of economic recovery in their daily lives. He noted that the drop in the dollar's value from 51 to 48.5 Egyptian pounds, a decrease of nearly 5%, should be reflected in market prices.
According to Bishay, merchants are participating in the
initiative out of a sense of national duty. He added that there have already
been discounts of 5% to 20% on some products.
While the initiative doesn't target specific products,
Bishay said it prioritizes food items such as oil, sugar, tea, meat, and
poultry, as those are what citizens will feel the effects of the quickest.
He also mentioned that government-owned holding companies
have participated with significant discounts of up to 18% on products like
sugar, frozen meat, and cooking oil, giving a strong boost to the initiative.
Bishay urged citizens to be more aware and to study the
market carefully before making purchases, ensuring that discounts are genuine.
He said the initiative's goal is not only to reduce the burden on citizens but
also to stimulate markets and increase commercial activity by boosting supply
and encouraging competition among merchants.
Bishay praised the private sector's response to the
initiative, saying merchants and manufacturers feel a national obligation to
their country, especially since the government has provided them with foreign
currency to facilitate imports.
He predicted the initiative would be largely successful,
especially with the approach of major shopping seasons like the "Back to
Schools" event, which sees significant discounts on stationery, computers,
clothing, and shoes.
Bishay concluded by calling the initiative a golden opportunity for both citizens and merchants to be part of the economic solution.