The achievement is a direct result of a strategy announced in 2017 by businessman Hisham Talaat Moustafa. The strategy focused on liquidating assets to strengthen cash positions and financial stability, enabling the company to reinvest in high-growth opportunities. The goal was to build a robust financial position that would allow the Group to weather potential economic challenges without relying on loans or asset sales, while also covering daily expenses and rapidly responding to new market opportunities. This meticulous execution has created a financial treasury unmatched by any other company in the real estate sector.
Possessing this level of cash liquidity provides TMG with
significant flexibility to advance its strategy of boosting its leadership in the
domestic hotel sector. The Group plans to open three new hotels in Luxor,
Madinaty, and Marsa Alam, with operations expected to begin in early 2026. This
expansion will increase the company’s hotel portfolio to 15 properties with
3,500 rooms, a number that will rise to around 5,000 rooms after the new hotels
open.
This hotel expansion also supports TMG's goal of increasing
the group's foreign currency revenues to nearly 60% of its total earnings, up
from about a third in 2024. The move aims to strengthen the Group's financial
position and hedge against currency exchange rate fluctuations.
TMG also plans to continue its regional expansion into Arab
markets, including Saudi Arabia, Oman, and Iraq. The company's strong financial
standing will support new real estate and hospitality projects to meet growing
demand in these markets.
This focus on regional expansion coincides with the Group’s
plans to develop the SouthMED project on Egypt's northwest coast. The project,
funded entirely by internal liquidity to ensure rapid execution and quality,
also involves a partnership to develop a project within the new city of Ras El
Hekma.
Since its launch in July 2024, the SouthMED project has achieved massive sales. From Jan. 1 to Aug. 9 of this year alone, sales reached 116 billion Egyptian pounds, bringing the project's total cumulative sales to 395 billion Egyptian pounds.