The deal aligns with Egyptians Outdoor’s broader expansion strategy in the out-of-home advertising sector, focusing on delivering innovative and high-impact solutions for major economic entities to maximize brand exposure and reach.
Montaser Al Nabrawy, Chairman of Egyptians Outdoor, expressed his pride in partnering with Modon Holding to promote one of Egypt’s most prominent tourism and development projects through CIA’s advertising screens, which he described as one of the region’s most influential marketing platforms. He noted that the agreement reaffirms Egyptians Outdoor’s leadership in the out-of-home advertising industry and reflects the confidence that major institutions place in the company’s ability to deliver real and measurable results.
Egyptians Outdoor holds exclusive rights to a wide range of advertising screens across Greater Cairo and CIA, including the first-ever 5D screen of its kind in Egypt and the Middle East. As one of the largest airports in Africa, CIA receives millions of visitors annually, making it a strategic platform for showcasing major national projects like Ras El Hekma.
About Egyptians Outdoor
Egyptians Outdoor is a specialized advertising company providing strategic campaigns designed to help brands achieve optimal results. The company holds an exclusive contract with CIA, managing all indoor and outdoor advertising spaces at the airport.
It remains committed to delivering high-quality, results-driven campaigns and consistently applies advanced strategic methods to maximize brand impact and visibility.