Majid Al Futtaim and Ennismore to Open Egypt's First 25hours Hotel

 Known for its innovative approach, creative design, and playful spirit, 25hours is poised to inject new energy into West Cairo's hospitality scene. The brand's immersive narrative experiences, unique interior designs, and personality deeply rooted in its location mark a bold step toward reimagining the role of hotels in enriching urban culture.

"We're thrilled to partner with Majid Al Futtaim to bring the 25hours brand to Egypt for the first time, especially within an integrated destination like Junction," said Gaurav Bhushan, Co-CEO of Ennismore. "Each 25hours hotel draws design inspiration from its location's culture and history, and we look forward to delivering a rich storytelling experience through unique design and social spaces like restaurants and cafes, offering our guests a truly distinctive stay."

Ahmed El Shamy, CEO of Majid Al Futtaim Properties, stated, "At Majid Al Futtaim, we create destinations that truly reflect our contemporary customers' aspirations and needs. Adding 25hours to Junction is a pioneering step in redefining customer experiences and innovating lifestyles within our projects." He emphasized, "This collaboration not only brings a global hospitality brand to Egypt but also reaffirms our long-term commitment to developing integrated, future-forward environments that foster economic growth, stimulate innovation, and revitalize urban life."

Located in the heart of the Junction project, the new 25hours hotel will feature approximately 250 units, including hotel rooms and 25hours Heimat branded residential units. The hotel embodies the 25hours philosophy, offering a complete and contemporary lifestyle experience. Guests and residents will have access to three distinctive restaurants, co-working spaces, wellness and recreation facilities, and versatile meeting and event rooms. The 25hours Heimat residences provide an unparalleled living experience, offering innovative facilities and personalized services via an on-site concierge, along with benefits from Accor's ownership program. Since its founding in Germany, 25hours has become part of Ennismore, the lifestyle brands group, and has grown globally due to its creative experiences centered on each location's unique identity.

This partnership marks a pivotal step in Majid Al Futtaim's vision to develop destinations that combine commercial vitality with cultural integration. For Ennismore, it represents a strategic expansion of the 25hours brand into markets that celebrate creativity and local community vibes.

 The Junction project spans over 129,000 square meters, divided into two interconnected plots, offering an integrated blend of business and lifestyle offerings. The development includes 13 advanced office buildings, carefully curated retail and dining experiences, and sustainable infrastructure. The project provides 97,000 square meters of modern, flexible office spaces, tailored for contemporary and future businesses.

Junction was unveiled in April 2025 as a key part of Majid Al Futtaim's expansion strategy in Egypt. The project is designed to enhance productivity, creativity, and community spirit through its advanced infrastructure, distinctive planning, and carefully curated public spaces and walkways. With sustainability as a core principle, Junction aims to achieve LEED Gold certification, combining business and modern life in a new vision for how people work, collaborate, and interact with the city. The arrival of the 25hours brand, will inject new dynamism into the Junction area, transforming it into a prominent destination for business, culture, and modern entrepreneurship.